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Marketing management :an Asian perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.80095
書名/作者:	Marketing management : : an Asian perspective // Philip Kotler ... [et al.].
其他作者:	Kotler, Philip.
出版者:	Singapore : : Pearson Education South Asia,, c2013.
面頁冊數:	xxviii, 874, [83] p. : : col. ill. ;; 28 cm.
標題:	Marketing - Management.
標題:	Marketing - Management. - Asia
ISBN:	9789810687977 (pbk.) :
ISBN:	9810687974 (pbk.)
書目註:	Includes bibliographical references and indexes.

Marketing management :an Asian perspective /
Marketing management :an Asian perspective /Philip Kotler ... [et al.]. - 6th ed. - Singapore :Pearson Education South Asia,c2013. - xxviii, 874, [83] p. :col. ill. ;28 cm. - Always learning.

Includes bibliographical references and indexes.

ISBN: 9789810687977 (pbk.) :NTD 3,118Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / .M35232 2013

Dewey Class. No.: 658.80095

Marketing management :an Asian perspective /
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020 $a 9810687974 (pbk.)
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041 0 $a eng
050 4 $a HF5415.13 $b .M35232 2013
082 0 4 $a 658.80095 $2 23
245 0 0 $a Marketing management : $b an Asian perspective / $c Philip Kotler ... [et al.].
250 $a 6th ed.
260 $a Singapore : $b Pearson Education South Asia, $c c2013.
300 $a xxviii, 874, [83] p. : $b col. ill. ; $c 28 cm.
490 0 $a Always learning
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Marketing $z Asia $x Management. $3 337343
700 1 $a Kotler, Philip. $3 337276

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