| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.8 |
| 書名/作者: |
Basic marketing : : a marketing strategy planning approach // William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 作者: |
Perreault, William D. |
| 其他作者: |
Cannon, Joseph P., |
| 出版者: |
New York, NY : : McGraw-Hill Irwin,, c2014. |
| 面頁冊數: |
xl, 726, 11 p. : : col. ill. ;; 28 cm. |
| 標題: |
Marketing - Management. |
| ISBN: |
9781259060762 (pbk. : international ed.) : |
| ISBN: |
1259060764 (pbk. : international ed.) |
| ISBN: |
9780078028984 (hbk.) |
| ISBN: |
0078028981 (hbk.) |
| 書目註: |
Includes bibliographical references and indexes. |