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Anime's media mix[electronic resourc...

Steinberg, Marc, (1977-)

Anime's media mix[electronic resource] :franchising toys and characters in Japan /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381/.45791453
書名/作者:	Anime's media mix : franchising toys and characters in Japan // Marc Steinberg.
作者:	Steinberg, Marc,
出版者:	Minneapolis : : University of Minnesota Press,, 2012.
面頁冊數:	1 online resource (xvii, 314 p.) : : ill.
標題:	Character merchandising - Japan.
標題:	Character toys - Japan.
標題:	Cartoon characters - Japan.
標題:	Comic strip characters - Japan.
標題:	Animated television programs - History and criticism. - Japan
標題:	Animated films - History and criticism. - Japan
標題:	Comic books, strips, etc. - History and criticism. - Japan
ISBN:	9780816680238 (e-book)
ISBN:	081668023X (e-book)
書目註:	Includes bibliographical references and index.
內容註:	Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
摘要、提要註:	In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
電子資源:	http://www.jstor.org/stable/10.5749/j.ctttscmj

Anime's media mix[electronic resource] :franchising toys and characters in Japan /
Steinberg, Marc,1977-

Anime's media mixfranchising toys and characters in Japan /[electronic resource] :Marc Steinberg. - Minneapolis :University of Minnesota Press,2012. - 1 online resource (xvii, 314 p.) :ill.

Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.

ISBN: 9780816680238 (e-book)Subjects--Topical Terms:

586822
Character merchandising
--Japan.

LC Class. No.: HF5415.17 / .S74 2012

Dewey Class. No.: 381/.45791453

Anime's media mix[electronic resource] :franchising toys and characters in Japan /
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020 $z 9780816675500 (pb alk. paper)
035 $a (OCoLC)794492279
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100 1 $a Steinberg, Marc, $d 1977- $3 586821
245 1 0 $a Anime's media mix $h [electronic resource] : $b franchising toys and characters in Japan / $c Marc Steinberg.
260 $a Minneapolis : $b University of Minnesota Press, $c 2012.
300 $a 1 online resource (xvii, 314 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
520 $a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
650 0 $a Character merchandising $z Japan. $3 586822
650 0 $a Character toys $z Japan. $3 586823
650 0 $a Cartoon characters $z Japan. $3 586824
650 0 $a Comic strip characters $z Japan. $3 586825
650 0 $a Animated television programs $z Japan $x History and criticism. $3 408015
650 0 $a Animated films $z Japan $x History and criticism. $3 408014
650 0 $a Comic books, strips, etc. $z Japan $x History and criticism. $3 541055
856 4 0 $u http://www.jstor.org/stable/10.5749/j.ctttscmj

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