Tourism management, marketing, and d...
Baggio, Rodolfo,

 

  • Tourism management, marketing, and development.[electronic resource] :volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 910.68
    書名/作者: Tourism management, marketing, and development. : volume I: the importance of networks and ICTs // Edited by Marcello M. Mariani [et al.].
    作者: Mariani, Marcello M.,
    其他作者: Baggio, Rodolfo,
    出版者: Basingstoke : : Palgrave Macmillan,, 2014.
    面頁冊數: 276 p. : : 18 figures, 13.
    附註: Electronic book text.
    標題: Tourism - Management.
    標題: Tourism - Marketing.
    標題: Tourism - Technological innovations.
    標題: Management & management techniques.
    標題: Tourism industry.
    標題: Travel and Tourism.
    ISBN: 1137354356 (electronic bk.) :
    ISBN: 9781137354358 (electronic bk.) :
    ISBN: 9781137368652
    內容註: Introduction-- Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media-- Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards-- Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry-- Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland-- Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry-- Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning-- Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry-- Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry-- Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region-- Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic-- Malla Paajanen 11. Success Factors for Collaborative Destination Marketing-- Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli.
    摘要、提要註: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
    電子資源: Online journal 'available contents' page
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