The influence agenda :a systematic a...
Clayton, Mike,

 

  • The influence agenda :a systematic approach to aligning stakeholders in times of change /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/06
    書名/作者: The influence agenda : : a systematic approach to aligning stakeholders in times of change // Mike Clayton.
    作者: Clayton, Mike,
    面頁冊數: 1 online resource.
    標題: Organizational change - Management.
    ISBN: 1137355859 (electronic bk.)
    ISBN: 9781137355850 (electronic bk.)
    內容註: 1.The Process is Trivial: The Implementation is Not -- 2.Who are your Stakeholders? -- 3.More than Just Power: Analysing your Stakeholders -- 4.What are you Doing? Crafting your Message -- 5.Gentle Persuasion: Soft Power -- 6.Hidden Persuasion: Behavioural Economics -- 7.A Dozen Reasons why you're Wrong: Handling Resistance -- 8.Your Influence Agenda: Campaign Planning -- 9.Making it Work: Campaign Management -- 10. Closing Words.
    摘要、提要註: Organizations need to be able to change and adapt in order to stay competitive, but this cannot be achieved without the support of stakeholders. Written by an experienced project manager and expert trainer, The Influence Agenda sets out a highly practical and systematic framework for engaging, influencing and enlisting the support of key stakeholders. Featuring easy-to-use stakeholder management templates, 'here's how' checklists, and 'advice from the professionals', this book sets out a way to understand who you need to influence, what tactics will work the best, and how to plan and execute your strategy. It includes powerful tools and processes that incorporate the psychology of influence, and grounds them in experience of managing projects and change.
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137355850
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