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Boomer marketing[electronic resource...

Chaston, Ian.

Boomer marketing[electronic resource] :selling to a recession resistant market /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.804
書名/作者:	Boomer marketing : selling to a recession resistant market // Ian Chaston.
作者:	Chaston, Ian.
出版者:	London : New York : : Routledge,, 2009.
面頁冊數:	1 online resource (xii, 265 p.) : : ill.
標題:	Market segmentation - United States.
標題:	Target marketing - United States.
標題:	Middle-aged consumers - United States.
標題:	Baby boom generation - United States.
ISBN:	9780203876398 (ebook)
ISBN:	9780415489621 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
電子資源:	Click here to view

Boomer marketing[electronic resource] :selling to a recession resistant market /
Chaston, Ian.

Boomer marketingselling to a recession resistant market /[electronic resource] :Ian Chaston. - London : New York :Routledge,2009. - 1 online resource (xii, 265 p.) :ill.

Includes bibliographical references and index.

Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Mode of access: World Wide Web.

ISBN: 9780203876398 (ebook)Subjects--Topical Terms:

410401
Market segmentation
--United States.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.127 / .C53 2009

Dewey Class. No.: 658.804 / C491

Boomer marketing[electronic resource] :selling to a recession resistant market /
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245 1 0 $a Boomer marketing $h [electronic resource] : $b selling to a recession resistant market / $c Ian Chaston.
260 $a London : New York : $b Routledge, $c 2009.
300 $a 1 online resource (xii, 265 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Market segmentation $z United States. $3 410401
650 0 $a Target marketing $z United States. $3 340949
650 0 $a Middle-aged consumers $z United States. $3 571351
650 0 $a Baby boom generation $z United States. $3 571352
655 7 $a Electronic books. $2 local $3 336502
856 4 0 $u http://www.tandfebooks.com/isbn/9780203876398 $z Click here to view

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