大葉大學圖書館 |

Handbook of research on consumerism in business and marketing :concepts and practices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/343
書名/作者:	Handbook of research on consumerism in business and marketing : : concepts and practices // Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
其他作者:	Kaufmann, Hans Ruediger,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2014]
面頁冊數:	1 online resource (638 pages) : : ill.
標題:	Consumption (Economics)
標題:	Social responsibility of business.
標題:	Consumer behavior.
標題:	Customer relations.
ISBN:	9781466658813 (ebook)
ISBN:	9781466658806 (hbk.)
書目註:	Includes bibliographical references.
內容註:	Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.
摘要、提要註:	"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6

Handbook of research on consumerism in business and marketing :concepts and practices /
Handbook of research on consumerism in business and marketing :concepts and practices /Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (638 pages) :ill.

Includes bibliographical references.

Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.

Restricted to subscribers or individual electronic text purchasers.

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466658813 (ebook)

LCCN: 2014001784Subjects--Topical Terms:

339554
Consumption (Economics)

LC Class. No.: HC79.C63 / H36 2014e

Dewey Class. No.: 658.8/343

Handbook of research on consumerism in business and marketing :concepts and practices /
LDR:04105nam a2200277 i 4500 001 408448
005 19991204152119.0
008 141226s2014 pau fob 000 0 eng d
010 $a 2014001784
020 $a 9781466658813 (ebook)
020 $a 9781466658806 (hbk.)
035 $a (CaBNVSL)gtp00559324
035 $a (OCoLC)880631328
035 $a 00000176
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HC79.C63 $b H36 2014e
082 0 4 $a 658.8/343 $2 23
245 0 0 $a Handbook of research on consumerism in business and marketing : $b concepts and practices / $c Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (638 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Consumption (Economics) $3 339554
650 0 $a Social responsibility of business. $3 338999
650 0 $a Consumer behavior. $3 184151
650 0 $a Customer relations. $3 337138
700 1 $a Kaufmann, Hans Ruediger, $d 1958- $3 548961
700 1 $a Panni, Mohammad Fateh Ali Khan, $d 1981- $3 548962
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6