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Strategic marketing decision-making ...

Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Strategic marketing decision-making in Japanese and South Korean companies/ Yang-Im Lee and Peter R.J. Trim.
作者:	Lee, Yang-Im.
其他作者:	Trim, Peter R. J.
出版者:	Oxford : : Chandos,, 2008.
面頁冊數:	xvi, 348 p. : : ill. ;; 25 cm.
標題:	Strategic planning - Japan.
標題:	Strategic planning - Korea (South)
標題:	Marketing - Japan.
標題:	Marketing - Korea (South)
標題:	Decision making - Japan.
標題:	Decision making - Korea (South)
標題:	Corporate culture - Japan.
標題:	Corporate culture - Korea (South)
ISBN:	9781780632506 (electronic bk.)
ISBN:	9781843343639 (hbk.)
ISBN:	9781843344698 (pbk.)
書目註:	Includes bibliographical references (p. 309-338) and index.
電子資源:	http://www.sciencedirect.com/science/book/9781843343639

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /
Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /Yang-Im Lee and Peter R.J. Trim. - Oxford :Chandos,2008. - xvi, 348 p. :ill. ;25 cm. - Chandos Asian studies series.

Includes bibliographical references (p. 309-338) and index.

ISBN: 9781780632506 (electronic bk.)

LCCN: 2009529627Subjects--Topical Terms:

490259
Strategic planning
--Japan.

LC Class. No.: HD30.28 / .L44 2008

Dewey Class. No.: 658.8/02

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /
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