• Smart ball[electronic resource] :marketing the myth and managingthe reality of major league baseball /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 796.3570973
    書名/作者: Smart ball : marketing the myth and managingthe reality of major league baseball // Robert F. Lewis II.
    作者: Lewis, Robert F.,
    出版者: Jackson : : University Press of Mississippi,, c2010.
    面頁冊數: 1 online resource (xii, 165 p.).
    標題: Baseball - Management. - United States
    標題: Baseball - Marketing. - United States
    標題: Baseball - Economic aspects - United States.
    ISBN: 9781604732177 (electronic bk.)
    ISBN: 1604732172 (electronic bk.)
    ISBN: 9781604732078 (hbk.)
    ISBN: 1604732075 (hbk.)
    書目註: Includes bibliographical references (p. 153-161) and index.
    電子資源: Full text available:
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