大葉大學圖書館 |

Beyond the low cost business[electronic resource] :rethinking the business model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/01
書名/作者:	Beyond the low cost business : rethinking the business model // Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon.
作者:	Valls, Josep-Francesc.
出版者:	New York : : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource.
標題:	Cost effectiveness.
標題:	Cost control.
標題:	Business planning.
標題:	Management.
ISBN:	9781137277534 (electronic bk.)
ISBN:	113727753X (electronic bk.)
內容註:	List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
摘要、提要註:	Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Beyond the low cost business[electronic resource] :rethinking the business model /
Valls, Josep-Francesc.

Beyond the low cost businessrethinking the business model /[electronic resource] :Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon. - New York :Palgrave Macmillan,2013. - 1 online resource.

List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.

Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

ISBN: 9781137277534 (electronic bk.)

Source: 638980Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

394616
Cost effectiveness.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD47.4 / .V35 2013

Dewey Class. No.: 658.4/01

Beyond the low cost business[electronic resource] :rethinking the business model /
LDR:02591cam 2200325Ka 4500 001 389095
003 OCoLC
005 20130621115212.0
006 m o d
007 cr cn|||||||||
008 131001s2013 nyu o 000 0 eng d
020 $a 9781137277534 (electronic bk.)
020 $a 113727753X (electronic bk.)
029 1 $a AU@ $b 000050626572
035 $a (OCoLC)828143534
035 $a ocn828143534
037 $a 638980 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d OCLCO $d IDEBK
049 $a TEFA
050 4 $a HD47.4 $b .V35 2013
082 0 4 $a 658.4/01 $2 23
100 1 $a Valls, Josep-Francesc. $3 527922
245 1 0 $a Beyond the low cost business $h [electronic resource] : $b rethinking the business model / $c Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon.
260 $a New York : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
505 0 $a List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
520 $a Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
588 $a Description based on print version record.
650 0 $a Cost effectiveness. $3 394616
650 0 $a Cost control. $3 340430
650 0 $a Business planning. $3 337897
650 0 $a Management. $3 177785
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 0 8 $i Print version: $a Valls, Josep-Francesc. $t Beyond the low cost business $z 9781137277527 $w (DLC) 2012045419 $w (OCoLC)808413670
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137277534 $z An electronic book accessible through the World Wide Web; click for information
938 $a Ingram Digital eBook Collection $b IDEB $n cis24921120
994 $a C0 $b TEF