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Brand revolution[electronic resource...

Sicard, Marie-Claude.

Brand revolution[electronic resource] :rethinking brand identity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brand revolution : rethinking brand identity // by Marie-Claude Sicard.
作者:	Sicard, Marie-Claude.
出版者:	Houndmills, Basingstoke ; : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource ( ix, 162 p.) : : ill.
標題:	Branding (Marketing)
標題:	Product management.
標題:	BUSINESS & ECONOMICS / Advertising & Promotion
ISBN:	9781137019493 (electronic bk.)
ISBN:	1137019492 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	PART I. Brand identity: short history -- PART II. An analytical method.
摘要、提要註:	"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137019493

Brand revolution[electronic resource] :rethinking brand identity /
Sicard, Marie-Claude.

Brand revolutionrethinking brand identity /[electronic resource] :by Marie-Claude Sicard. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource ( ix, 162 p.) :ill.

Includes bibliographical references and index.

PART I. Brand identity: short history -- PART II. An analytical method.

"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.

ISBN: 9781137019493 (electronic bk.)

Source: 582134Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

339624
Branding (Marketing)
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1255 / .S523 2013eb

Dewey Class. No.: 658.8/27

Brand revolution[electronic resource] :rethinking brand identity /
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020 $z 9781137019486 (cloth)
020 $z 1137019484 (cloth)
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100 1 $a Sicard, Marie-Claude. $3 526961
245 1 0 $a Brand revolution $h [electronic resource] : $b rethinking brand identity / $c by Marie-Claude Sicard.
260 $a Houndmills, Basingstoke ; $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource ( ix, 162 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a PART I. Brand identity: short history -- PART II. An analytical method.
520 $a "THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Product management. $3 340211
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 472603
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Sicard, Marie-Claude. $t Brand revolution. $d Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013 $z 9781137019486 $w (DLC) 2012041131 $w (OCoLC)794708867
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137019493
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938 $a Ingram Digital eBook Collection $b IDEB $n cis24416299
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