Brand champions[electronic resource]...
Buckingham, Ian P., (1967-)

 

  • Brand champions[electronic resource] :how superheroes bring brands to life /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/27
    書名/作者: Brand champions : how superheroes bring brands to life // Ian P Buckingham.
    作者: Buckingham, Ian P.,
    出版者: Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2011.
    面頁冊數: 1 online resource (xii, 209 p.) : : ill.
    標題: Brand name products.
    標題: Branding (Marketing)
    標題: Brand name products
    標題: BUSINESS & ECONOMICS - Marketing
    標題: BUSINESS & ECONOMICS - Marketing
    標題: BUSINESS & ECONOMICS - Advertising & Promotion.
    ISBN: 9780230304659 (electronic bk.)
    ISBN: 0230304656 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
    摘要、提要註: "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
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