Aesthetic communication[electronic r...
Thyssen, Ole, (1944-)

 

  • Aesthetic communication[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 302.2
    書名/作者: Aesthetic communication/ Ole Thyssen.
    作者: Thyssen, Ole,
    出版者: Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2011.
    面頁冊數: 1 online resource (xiii, 351 p.) : : ill.
    標題: Aesthetics.
    標題: Communication in organizations.
    標題: Philosophy.
    標題: Social Science.
    標題: LANGUAGE ARTS & DISCIPLINES - Communication Studies.
    ISBN: 9780230304017 (electronic bk.)
    ISBN: 023030401X (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index;
    摘要、提要註: This book deals with the��organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230304017
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