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Alcohol Advertising and Young People...

Gunter, Barrie.

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	363.2920835
タイトル / 著者:	Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation.
著者:	Gunter, Barrie.
その他の著者:	Hansen, Anders,
出版された:	Basingstoke : : Palgrave Macmillan,, 2010.
記述:	1 online resource (250 p.)
主題:	Advertising - Alcoholic beverages.
主題:	Youth - Alcohol use.
主題:	Drinking of alcoholic beverages.
主題:	Advertising.
主題:	Advertising and youth.
主題:	Alcohol use.
主題:	Alcoholic beverages.
主題:	Youth.
国際標準図書番号 (ISBN) :	9780230290587
国際標準図書番号 (ISBN) :	0230290582
[NT 15000228] null:	Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
[NT 15000229] null:	A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230290587

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.
Gunter, Barrie.

Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (250 p.)

Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

ISBN: 9780230290587Subjects--Topical Terms:

523633
Advertising
--Alcoholic beverages.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF6161.L46 / G86 2010

Dewey Class. No.: 363.2920835

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.
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100 1 $a Gunter, Barrie. $3 523630
245 1 0 $a Alcohol Advertising and Young People's Drinking $h [electronic resource] : $b Representation, Reception and Regulation.
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300 $a 1 online resource (250 p.)
505 0 $a Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
520 $a A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
588 $a Description based on print version record.
650 0 $a Advertising $x Alcoholic beverages. $3 523633
650 0 $a Youth $x Alcohol use. $3 523634
650 0 $a Drinking of alcoholic beverages. $3 492907
650 4 $a Advertising. $3 177147
650 4 $a Advertising and youth. $3 523635
650 4 $a Alcohol use. $3 523636
650 4 $a Alcoholic beverages. $3 422368
650 4 $a Youth. $3 380349
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Hansen, Anders, $d 1957- $3 523631
700 1 $a Touri, Maria, $d 1977- $3 523632
776 0 8 $i Print version: $a Gunter, Prof Barrie $t Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230237537
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994 $a C0 $b TEF

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