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We first :how brands and consumers u...

Mainwaring, Simon, (1967-)

We first :how brands and consumers use social media to build a better world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	We first : : how brands and consumers use social media to build a better world // Simon Mainwaring.
其他題名:	How brands and consumers use social media to build a better world
作者:	Mainwaring, Simon,
出版者:	New York : : Palgrave Macmillan,, 2011.
面頁冊數:	vi, 250 p. ;; 25 cm.
標題:	Social responsibility of business.
標題:	Capitalism.
標題:	Social media - Economic aspects.
標題:	Branding (Marketing)
標題:	Internet marketing.
ISBN:	9780230110267 (hbk.) :
ISBN:	0230110266 (hbk.)
書目註:	Includes bibliographical references (p. [233]-244) and index.
內容註:	Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
摘要、提要註:	A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

We first :how brands and consumers use social media to build a better world /
Mainwaring, Simon,1967-

We first :how brands and consumers use social media to build a better world /How brands and consumers use social media to build a better worldSimon Mainwaring. - 1st ed. - New York :Palgrave Macmillan,2011. - vi, 250 p. ;25 cm.

Includes bibliographical references (p. [233]-244) and index.

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

ISBN: 9780230110267 (hbk.) :NTD 874

LCCN: 2010048454Subjects--Topical Terms:

338999
Social responsibility of business.

LC Class. No.: HD60 / .M327 2011

Dewey Class. No.: 658.8

We first :how brands and consumers use social media to build a better world /
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