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Destination marketing and management...

Pizam, Abraham.

Destination marketing and management :theories and applications /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	910.68/8
タイトル / 著者:	Destination marketing and management : : theories and applications // edited by Youcheng Wang and Abraham Pizam.
その他の著者:	Wang, Youcheng.
出版された:	Wallington, Oxfordshire, UK ; : CABI,, c2011.
記述:	x, 370 p. : : ill. ;; 25 cm.
主題:	Tourism - Marketing.
主題:	Tourism - Management.
国際標準図書番号 (ISBN) :	9781845937621 (hbk.) :
国際標準図書番号 (ISBN) :	1845937627 (hbk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang --

Destination marketing and management :theories and applications /
Destination marketing and management :theories and applications /edited by Youcheng Wang and Abraham Pizam. - Wallington, Oxfordshire, UK ;CABI,c2011. - x, 370 p. :ill. ;25 cm.

Includes bibliographical references and index.

Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang --

ISBN: 9781845937621 (hbk.) :NTD 4,038

LCCN: 2010050329

Nat. Bib. Agency Control No.: 015891924UkSubjects--Topical Terms:

337290
Tourism
--Marketing.

LC Class. No.: G155.A1 / D4779 2011

Dewey Class. No.: 910.68/8

Destination marketing and management :theories and applications /
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245 0 0 $a Destination marketing and management : $b theories and applications / $c edited by Youcheng Wang and Abraham Pizam.
260 $a Wallington, Oxfordshire, UK ; $a Cambridge, MA : $b CABI, $c c2011.
300 $a x, 370 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang --
505 0 $a Part III. Destination marketing : research, branding and image commmunication. Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo ; Destination branding and positioning / Asli D.A. Tasci ; Destination image development and communication / Amir Shani and Youcheng Wang -- Part IV. Destination product development and distribution. The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler ; Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang ; Destination marketing systems : critical factors for functional design and management / Youcheng Wang ; eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law ; Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li ; Events and destination management / Graham Brown ... [et al.] --
505 0 $a Part V. Managing stakeholders at destinations. Collaborative destination marketing : principles and applications / Youcheng Wang ; Tourism development and destination community residents / Claudia Jurowski -- Part VI. Safety and crisis management at destinations. The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam ; Destination crisis management / Lori Pennington-Gray and Abraham Pizam -- Part VII. Managing competitiveness and sustainability and embracing challenges and opportunities. A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch ; Destination management : challenges and opportunities / Alan Fyall.
650 0 $a Tourism $x Marketing. $3 337290
650 0 $a Tourism $x Management. $3 350013
700 1 $a Wang, Youcheng. $3 502730
700 1 $a Pizam, Abraham. $3 404727