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Managing and marketing radical innov...

Sandberg, Birgitta.

Managing and marketing radical innovations[electronic resource] :marketing new technology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4063
書名/作者:	Managing and marketing radical innovations : marketing new technology // Birgitta Sandberg.
作者:	Sandberg, Birgitta.
出版者:	London : : Routledge,, 2008.
面頁冊數:	1 online resource (xiv, 271 p.) : : ill.
標題:	Technological innovations - Marketing.
標題:	Technological innovations - Management.
標題:	New products.
ISBN:	9780203930489 (e-book : PDF)
ISBN:	9780415433075
書目註:	Includes bibliographical references and index.
電子資源:	Distributed by publisher. Purchase or institutional license may be required for access.

Managing and marketing radical innovations[electronic resource] :marketing new technology /
Sandberg, Birgitta.

Managing and marketing radical innovationsmarketing new technology /[electronic resource] :Birgitta Sandberg. - London :Routledge,2008. - 1 online resource (xiv, 271 p.) :ill. - Routledge studies in innovation, organization and technology ;8. - Routledge studies in innovation, organization and technology ;7..

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203930489 (e-book : PDF)Subjects--Topical Terms:

487544
Technological innovations
--Marketing.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD45 / .S26 2008

Dewey Class. No.: 658.4063 / S213

Managing and marketing radical innovations[electronic resource] :marketing new technology /
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300 $a 1 online resource (xiv, 271 p.) : $b ill.
490 1 $a Routledge studies in innovation, organization and technology ; $v 8
504 $a Includes bibliographical references and index.
530 $a Also available in print edition. $b CRC Press (http://www.crcpress.com)
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650 0 $a Technological innovations $x Marketing. $3 487544
650 0 $a Technological innovations $x Management. $3 336588
650 0 $a New products. $3 195650
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830 0 $a Routledge studies in innovation, organization and technology ; $v 7. $3 384407
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