Proactive companies[electronic resou...
Ara�ujo, Leonardo.

 

  • Proactive companies[electronic resource] :how to anticipate market changes /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.406
    書名/作者: Proactive companies : how to anticipate market changes // by Leonardo Ara�ujo, Rog�erio Gava.
    作者: Ara�ujo, Leonardo.
    其他作者: Gava, Rog�erio.
    出版者: Basingstoke : : Palgrave Macmillan,, 2011.
    面頁冊數: 1 online resource (1 v.)
    標題: Organizational change.
    標題: Free enterprise.
    標題: Success in business.
    標題: BUSINESS & ECONOMICS / Structural Adjustment
    ISBN: 9780230363014 (electronic bk.)
    ISBN: 0230363016 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: PART I -- Market Proactiveness: Anticipating Moment-Zero -- Action Tools and Models: Market Proactiveness' DNA -- PART II -- Organizing the Company for MP -- Future-Today Management -- Uncertainty Management -- Proactive Innovation Management -- Proactive Behavior Management -- PART III -- Building Market Proactiveness Strategy -- Offer Proactiveness -- Industry Proactiveness -- Customer Proactiveness -- Conclusion.
    摘要、提要註: Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
    電子資源: An electronic book accessible through the World Wide Web; click for information
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