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The uses of intercollegiate athletic...

Kramer, Dennis A.

The uses of intercollegiate athletics :opportunities and challenges for the university /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	796.04
書名/作者:	The uses of intercollegiate athletics : : opportunities and challenges for the university // J. Douglas Toma, Dennis A. Kramer II, editors.
其他作者:	Toma, J. Douglas.
出版者:	San Francisco : : Jossey-Bass,, c2009.
面頁冊數:	125 p. ;; 23 cm.
標題:	College sports - Social aspects - United States.
標題:	College sports - Economic aspects - United States.
標題:	Universities and colleges - Public relations - United States.
標題:	Universities and colleges - Ratings and rankings - United States.
標題:	Prestige.
ISBN:	9780470565391 (pbk.) :
ISBN:	047056539X (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university.
電子資源:	http://www3.interscience.wiley.com/journal/86011349/home

The uses of intercollegiate athletics :opportunities and challenges for the university /
The uses of intercollegiate athletics :opportunities and challenges for the university /J. Douglas Toma, Dennis A. Kramer II, editors. - San Francisco :Jossey-Bass,c2009. - 125 p. ;23 cm. - New directions for higher education,no. 148, winter 20090271-0560 ;. - New directions for higher education ;no. 148..

Includes bibliographical references and index.

Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university.

ISBN: 9780470565391 (pbk.) :NTD 946Subjects--Topical Terms:

462123
College sports
--Social aspects--United States.

LC Class. No.: GV351 / .U83 2009

Dewey Class. No.: 796.04

The uses of intercollegiate athletics :opportunities and challenges for the university /
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504 $a Includes bibliographical references and index.
505 0 $a Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university.
530 $a Also issued online.
650 0 $a College sports $x Social aspects $z United States. $3 462123
650 0 $a College sports $x Economic aspects $z United States. $3 462124
650 0 $a Universities and colleges $x Public relations $z United States. $3 462125
650 0 $a Universities and colleges $x Ratings and rankings $z United States. $3 462126
650 0 $a Prestige. $3 462127
700 1 $a Toma, J. Douglas. $3 462120
700 1 $a Kramer, Dennis A. $3 462121
830 0 $a New directions for higher education ; $v no. 148. $3 462122
856 4 1 $u http://www3.interscience.wiley.com/journal/86011349/home