| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.4/012 |
| 書名/作者: |
Business model generation : : a handbook for visionaries, game changers, and challengers // written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
| 作者: |
Osterwalder, Alexander. |
| 其他作者: |
Pigneur, Yves. |
| 出版者: |
Hoboken, NJ : : Wiley,, c2010. |
| 面頁冊數: |
278 p. : : ill. (some col.) ;; 20 x 25 cm. |
| 標題: |
Business planning. |
| 標題: |
New business enterprises. |
| 標題: |
Strategic planning. |
| ISBN: |
9780470876411 (pbk.) : |
| ISBN: |
0470876417 (pbk.) |
| 書目註: |
Includes bibliographical references. |
| 內容註: |
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| 摘要、提要註: |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |