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Branded! :how retailers engage consu...

Brennan, Bernie.

Branded! :how retailers engage consumers with social media and mobility /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	658.8/72
タイトル / 著者:	Branded! : : how retailers engage consumers with social media and mobility // Bernie Brennan, Lori Schafer.
著者:	Brennan, Bernie.
その他の著者:	Schafer, Lori.
出版された:	Hoboken, N.J. : : Wiley,, c2010.
記述:	xx, 264 p. : : ill. ;; 24 cm.
主題:	Telemarketing.
主題:	Internet marketing.
主題:	Social media - Economic aspects.
主題:	Branding (Marketing)
主題:	Online social networks.
国際標準図書番号 (ISBN) :	9780470768679 (hbk.) :
国際標準図書番号 (ISBN) :	0470768673 (hbk.)
国際標準図書番号 (ISBN) :	9780470931738 (ebk.)
国際標準図書番号 (ISBN) :	0470931736 (ebk.)
国際標準図書番号 (ISBN) :	9780470931752 (ebk.)
国際標準図書番号 (ISBN) :	0470931752 (ebk.)
国際標準図書番号 (ISBN) :	9780470931769 (ebk.)
国際標準図書番号 (ISBN) :	0470931760 (ebk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000229] null:	"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--

Branded! :how retailers engage consumers with social media and mobility /
Brennan, Bernie.

Branded! :how retailers engage consumers with social media and mobility /Bernie Brennan, Lori Schafer. - Hoboken, N.J. :Wiley,c2010. - xx, 264 p. :ill. ;24 cm. - Wiley and SAS business series.

Includes bibliographical references and index.

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--

ISBN: 9780470768679 (hbk.) :NTD 913

LCCN: 2010029406Subjects--Topical Terms:

337319
Telemarketing.

LC Class. No.: HF5415.1265 / .B744 2010

Dewey Class. No.: 658.8/72

Branded! :how retailers engage consumers with social media and mobility /
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020 $a 0470768673 (hbk.)
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020 $a 9780470931752 (ebk.)
020 $a 0470931752 (ebk.)
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245 1 0 $a Branded! : $b how retailers engage consumers with social media and mobility / $c Bernie Brennan, Lori Schafer.
260 $a Hoboken, N.J. : $b Wiley, $c c2010.
300 $a xx, 264 p. : $b ill. ; $c 24 cm.
490 0 $a Wiley and SAS business series
504 $a Includes bibliographical references and index.
520 $a "How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."-- $c Provided by publisher.
650 0 $a Telemarketing. $2 swd $3 337319
650 0 $a Internet marketing. $3 184218
650 0 $a Social media $x Economic aspects. $3 337141
650 0 $a Branding (Marketing) $3 339624
650 0 $a Online social networks. $3 337142
700 1 $a Schafer, Lori. $3 452674