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International cases in tourism management[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4/791
書名/作者:	International cases in tourism management/ Susan Horner and John Swarbrooke.
作者:	Horner, Susan.
其他作者:	Swarbrooke, John.
出版者:	Oxford [England] ; : Elsevier Butterworth-Heinemann,, 2004.
面頁冊數:	1 online resource (ix, 399 p.) : : ill.
標題:	Tourism - Case studies. - Management
標題:	Tourisme - Cas, �Etudes de. - Gestion
標題:	Toeristenindustrie.
標題:	Casestudies (vorm)
ISBN:	9780750655149
ISBN:	0750655143
ISBN:	6610966389 (electronic bk.)
ISBN:	9786610966387 (electronic bk.)
ISBN:	0080473113 (electronic bk.)
ISBN:	9780080473116 (electronic bk.)
書目註:	Includes bibliographical references (p. 389-391) and index.
內容註:	Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.
摘要、提要註:	International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
電子資源:	http://www.sciencedirect.com/science/book/9780750655149

International cases in tourism management[electronic resource] /
Horner, Susan.

International cases in tourism management[electronic resource] /Susan Horner and John Swarbrooke. - Oxford [England] ;Elsevier Butterworth-Heinemann,2004. - 1 online resource (ix, 399 p.) :ill.

Includes bibliographical references (p. 389-391) and index.

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

ISBN: 9780750655149

Source: 95299:95298Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

350016
Tourism
--Management--Case studies.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: G155.A1 / H66 2004

Dewey Class. No.: 338.4/791

International cases in tourism management[electronic resource] /
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505 0 $a Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.
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