大葉大學圖書館 |

The fundamentals of corporate communication[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.45
書名/作者:	The fundamentals of corporate communication/ Richard R. Dolphin.
作者:	Dolphin, Richard R.
出版者:	Oxford ; : Butterworth-Heinemann,, 1999.
面頁冊數:	1 online resource (xiv, 221 p.)
附註:	"Published in association with the Chartered Institute of Marketing."
標題:	Communication in organizations.
標題:	Communication in management.
標題:	Corporations - Public relations.
標題:	BUSINESS & ECONOMICS - Business Communication
標題:	Communicatie.
標題:	Bedrijfsinformatie.
標題:	Management.
ISBN:	9780750641869 (electronic bk.)
ISBN:	075064186X (electronic bk.)
ISBN:	9780080938974 (electronic bk.)
ISBN:	0080938973 (electronic bk.)
書目註:	Includes bibliographical references (p. [208]-215) and index.
內容註:	Foreword by David Reed, Whitbread PLC; Towards an understanding of corporate communications; Audiences who -- and where -- are the key publics?; Corporate identity: the role and value of corporate identity programmes; Strategy; Using the tools provided by corporate communication; Crisis communications: truth at all costs?; The background of the communication executive; A bright future for corporate communication.
摘要、提要註:	The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice.
電子資源:	http://www.sciencedirect.com/science/book/9780750641869

The fundamentals of corporate communication[electronic resource] /
Dolphin, Richard R.

The fundamentals of corporate communication[electronic resource] /Richard R. Dolphin. - Oxford ;Butterworth-Heinemann,1999. - 1 online resource (xiv, 221 p.) - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. - CIM professional..

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. [208]-215) and index.

Foreword by David Reed, Whitbread PLC; Towards an understanding of corporate communications; Audiences who -- and where -- are the key publics?; Corporate identity: the role and value of corporate identity programmes; Strategy; Using the tools provided by corporate communication; Crisis communications: truth at all costs?; The background of the communication executive; A bright future for corporate communication.

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice.

ISBN: 9780750641869 (electronic bk.)Subjects--Topical Terms:

339082
Communication in organizations.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD30.3 / .D65 1999eb

Dewey Class. No.: 658.45

The fundamentals of corporate communication[electronic resource] /
LDR:03333cam 2200373Ia 4500 001 352945
003 OCoLC
005 20111122085829.0
006 m d
007 cr cnu---unuuu
008 120110s1999 enk ob 001 0 eng d
020 $a 9780750641869 (electronic bk.)
020 $a 075064186X (electronic bk.)
020 $a 9780080938974 (electronic bk.)
020 $a 0080938973 (electronic bk.)
035 $a (OCoLC)474956758
035 $a ocn474956758
040 $a OPELS $b eng $c OPELS $d N$T $d OCLCQ $d EBLCP $d IDEBK $d OPELS $d OCLCQ
049 $a TEFA
050 4 $a HD30.3 $b .D65 1999eb
072 7 $a BUS $x 007000 $2 bisacsh
082 0 4 $a 658.45 $2 22
100 1 $a Dolphin, Richard R. $3 444150
245 1 4 $a The fundamentals of corporate communication $h [electronic resource] / $c Richard R. Dolphin.
260 $a Oxford ; $a Boston : $b Butterworth-Heinemann, $c 1999.
300 $a 1 online resource (xiv, 221 p.)
490 1 $a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
500 $a "Published in association with the Chartered Institute of Marketing."
504 $a Includes bibliographical references (p. [208]-215) and index.
505 0 $a Foreword by David Reed, Whitbread PLC; Towards an understanding of corporate communications; Audiences who -- and where -- are the key publics?; Corporate identity: the role and value of corporate identity programmes; Strategy; Using the tools provided by corporate communication; Crisis communications: truth at all costs?; The background of the communication executive; A bright future for corporate communication.
520 $a The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice.
588 $a Description based on print version record.
650 0 $a Communication in organizations. $3 339082
650 0 $a Communication in management. $3 181476
650 0 $a Corporations $x Public relations. $3 341251
650 7 $a BUSINESS & ECONOMICS $x Business Communication $x General. $2 bisacsh $3 444152
650 1 7 $a Communicatie. $2 gtt $3 417084
650 1 7 $a Bedrijfsinformatie. $2 gtt $3 444153
650 1 7 $a Management. $3 177785
655 4 $a Electronic books. $2 local $3 336502
710 2 $a Chartered Institute of Marketing. $3 404097
776 0 8 $i Print version: $a Dolphin, Richard R. $t Fundamentals of corporate communication. $d Oxford ; Boston : Butterworth-Heinemann, 1999 $z 9780750641869 $w (OCoLC)41038601
830 0 $a CIM professional. $3 444151
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750641869
938 $a EBL - Ebook Library $b EBLB $n EBL535092
994 $a C0 $b TEF