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Flash advertising[electronic resource] :flash platform development of microsites, advergames, and branded applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	006.6/96
書名/作者:	Flash advertising : flash platform development of microsites, advergames, and branded applications // Jason Fincanon.
作者:	Fincanon, Jason.
出版者:	Amsterdam ; : Focal Press,, c2010.
面頁冊數:	1 online resource (xvii, 269 p.) : : ill. (chiefly col.)
附註:	Includes index.
標題:	Internet advertising.
標題:	COMPUTERS - Digital Media
標題:	Computer animation.
標題:	Web sites - Design.
ISBN:	9780240813455
ISBN:	0240813456
ISBN:	9780240813462 (electronic bk.)
ISBN:	0240813464 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
摘要、提要註:	Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
電子資源:	http://www.sciencedirect.com/science/book/9780240813455

Flash advertising[electronic resource] :flash platform development of microsites, advergames, and branded applications /
Fincanon, Jason.

Flash advertisingflash platform development of microsites, advergames, and branded applications /[electronic resource] :Jason Fincanon. - Amsterdam ;Focal Press,c2010. - 1 online resource (xvii, 269 p.) :ill. (chiefly col.)

Includes index.

Includes bibliographical references and index.

Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.

ISBN: 9780240813455

Source: 1093943:10884831Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Uniform Titles:

Flash (Computer file)
Subjects--Topical Terms:

184413
Internet advertising.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: TR897.7 / .F479 2010

Dewey Class. No.: 006.6/96

Flash advertising[electronic resource] :flash platform development of microsites, advergames, and branded applications /
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300 $a 1 online resource (xvii, 269 p.) : $b ill. (chiefly col.)
500 $a Includes index.
504 $a Includes bibliographical references and index.
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520 $a Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
588 $a Description based on print version record.
630 0 0 $a Flash (Computer file) $3 404148
650 0 $a Internet advertising. $3 184413
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