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Marketing the e-business[electronic ...

Dennis, Charles

Marketing the e-business[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.872
書名/作者:	Marketing the e-business/ by Lisa Harris and Charles Dennis.
作者:	Harris, Lisa,
其他作者:	Dennis, Charles
出版者:	New York : : Routledge,, 2008.
面頁冊數:	xx, 341 p. : : ill. ;; 23 cm.
標題:	Internet marketing.
標題:	Electronic commerce.
ISBN:	9780203933169 (e-book : PDF)
ISBN:	9780415965002 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
電子資源:	Click here to view

Marketing the e-business[electronic resource] /
Harris, Lisa,1968-

Marketing the e-business[electronic resource] /by Lisa Harris and Charles Dennis. - 2nd ed. - New York :Routledge,2008. - xx, 341 p. :ill. ;23 cm. - Routledge e-business series. - Routledge e-business series..

Includes bibliographical references and index.

History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.

Mode of access: World Wide Web.

ISBN: 9780203933169 (e-book : PDF)Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .H376 2008

Dewey Class. No.: 658.872

Marketing the e-business[electronic resource] /
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020 $a 9780203933169 (e-book : PDF)
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245 1 0 $a Marketing the e-business $h [electronic resource] / $c by Lisa Harris and Charles Dennis.
250 $a 2nd ed.
260 $a New York : $b Routledge, $c 2008.
300 $a xx, 341 p. : $b ill. ; $c 23 cm.
490 1 $a Routledge e-business series
504 $a Includes bibliographical references and index.
505 0 $a History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing. $3 184218
650 0 $a Electronic commerce. $3 181398
700 1 $a Dennis, Charles $q (Charles E.) $3 442251
776 1 $z 9780415965002
830 0 $a Routledge e-business series. $3 384359
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203933168 $z Click here to view

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