Interpreting consumer choice[electro...
Foxall, G. R.

 

  • Interpreting consumer choice[electronic resource] :the behavioral perspective model /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8342
    書名/作者: Interpreting consumer choice : the behavioral perspective model // Gordon R. Foxall.
    作者: Foxall, G. R.
    出版者: New York : : Routledge,, 2010.
    面頁冊數: 186 p. : : ill. ;; 24 cm.
    標題: Consumer behavior.
    標題: Consumers' preferences.
    標題: Consumers - Attitudes.
    ISBN: 9780203866894 (e-book : PDF)
    ISBN: 9780415477604 (hbk.)
    書目註: Includes bibliographical references (p. [163]-180) and index.
    內容註: Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
    電子資源: Click here to view
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