大葉大學圖書館 |

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4791
書名/作者:	Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research/ edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
其他作者:	Woodside, Arch.
出版者:	Bingley, U.K. : : Emerald,, 2009.
面頁冊數:	1 online resource (xi, 308 p.).
附註:	Includes index.
標題:	Business & Economics - Industries
標題:	Tourism industry.
標題:	Hospitality industry.
標題:	Tourism.
ISBN:	9781849506045 (electronic bk.)
ISBN:	9781849506038 (hbk.)
內容註:	Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / AlfredOgle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours andhotels / Xuan Van Tran, ArchG. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
摘要、提要註:	Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior(e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions resultin tourism behavior.
電子資源:	http://www.emeraldinsight.com/1871-3173/3

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research[electronic resource] /
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research[electronic resource] /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. - Bingley, U.K. :Emerald,2009. - 1 online resource (xi, 308 p.). - Advances in culture, tourism and hospitality research,v. 31871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 3..

Includes index.

Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / AlfredOgle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours andhotels / Xuan Van Tran, ArchG. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior(e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions resultin tourism behavior.

ISBN: 9781849506045 (electronic bk.)Subjects--Topical Terms:

401373
Business & Economics
--Industries

LC Class. No.: G155.7 / .P47 2009

Dewey Class. No.: 338.4791

Universal Decimal Class. No.: 338.48

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research[electronic resource] /
LDR:02295nam a2200313Ka 4500 001 351552
003 OrBLW
005 20101115152719.0
006 d
007 un|||||||||
008 111228s2009 enk s 001 0 eng d
020 $a 9781849506045 (electronic bk.)
020 $a 9781849506038 (hbk.)
035 $a 000737
040 $a UtOrBLW $c UtOrBLW
041 0 $a eng
050 4 $a G155.7 $b .P47 2009
072 7 $a KNSG $2 bicssc
072 7 $a KNSH $2 bicssc
072 7 $a BUS081000 $2 bisacsh
080 $a 338.48
082 0 4 $a 338.4791 $2 22
245 0 0 $a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research $h [electronic resource] / $c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
260 $a Bingley, U.K. : $b Emerald, $c 2009.
300 $a 1 online resource (xi, 308 p.).
490 1 $a Advances in culture, tourism and hospitality research, $x 1871-3173 ; $v v. 3
500 $a Includes index.
505 0 $a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / AlfredOgle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours andhotels / Xuan Van Tran, ArchG. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
520 $a Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior(e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions resultin tourism behavior.
650 7 $a Business & Economics $x Industries $x Hospitality, Travel & Tourism. $2 bisacsh $3 401373
650 7 $a Tourism industry. $2 bicssc $3 401372
650 7 $a Hospitality industry. $3 385009
650 0 $a Tourism. $3 228758
700 1 $a Woodside, Arch. $3 425948
700 1 $a Megehee, Carol M. $3 425949
700 1 $a Ogle, Alfred. $3 425950
830 0 $a Advances in culture, tourism and hospitality research ; $v v. 3. $3 425951
856 4 0 $u http://www.emeraldinsight.com/1871-3173/3