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Managing product innovation[electron...
~
Woodside, Arch G.
Managing product innovation[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.5038
書名/作者:
Managing product innovation/ edited by Arch G. Woodside.
其他作者:
Woodside, Arch G.
出版者:
Amsterdam ; : Elsevier JAI,, 2005.
面頁冊數:
1 online resource (xiii, 780 p.) : : ill.
標題:
New products - Management.
ISBN:
9781849503112 (electronic bk.)
ISBN:
0762311592 (hbk.)
ISBN:
9780762311590 (hbk.)
電子資源:
http://www.emeraldinsight.com/1069-0964/13
Managing product innovation[electronic resource] /
Managing product innovation
[electronic resource] /edited by Arch G. Woodside. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (xiii, 780 p.) :ill. - Advances in business marketing & purchasing ; v. 13..
Organizing interactive product development /Fredrik von Corswant --
ISBN: 9781849503112 (electronic bk.)Subjects--Topical Terms:
400972
New products
--Management.
LC Class. No.: HF5415.153 / .M335 2005
Dewey Class. No.: 658.5038
Managing product innovation[electronic resource] /
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Ricardo Madureira --
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Life-cycle perspective in the measurement of new product development performance /
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Petri Suomala --
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Barriers to strategic innovation in industrial markets /
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Upstream and direct influences on new product performance in European high-tech industrial firms /
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http://www.emeraldinsight.com/1069-0964/13
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