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Does social approval stimulate proso...

The University of Chicago.

Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market.
作者:	Yoeli, Erez.
面頁冊數:	60 p.
附註:	Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: 2163.
Contained By:	Dissertation Abstracts International70-06A.
標題:	Psychology, Social.
標題:	Economics, General.
標題:	Psychology, Experimental.
標題:	Energy.
ISBN:	9781109215335
摘要、提要註:	At least since Veblen (1899), economists have proposed that people do good because they desire "social approval" and want to look good in front of others. Evidence from the laboratory supports this claim, but is difficult to generalize due to the unrealistic degree of scrutiny in a laboratory environment. I administer a field experiment to test the potency of social approval in a realistic and policy relevant setting. In the experiment I solicit 7893 customers of a large electric utility for a program that helps prevent blackouts. I vary whether their decision to participate in the program is revealed to their neighbors. Customers whose decision is revealed are 1.5% more likely to sign up than those whose decision is anonymous when their decision is framed as a contribution to a public good. Social approval increases participation more than offering subjects a $25 incentive, and its effect is large relative to the mean sign-up rate of 4.1%. I explore whether social approval contributes to crowding out and conditionally cooperative behavior, but the evidence is inconclusive.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3362452

Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market.
Yoeli, Erez.

Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market. - 60 p.

Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: 2163.

Thesis (Ph.D.)--The University of Chicago, 2009.

At least since Veblen (1899), economists have proposed that people do good because they desire "social approval" and want to look good in front of others. Evidence from the laboratory supports this claim, but is difficult to generalize due to the unrealistic degree of scrutiny in a laboratory environment. I administer a field experiment to test the potency of social approval in a realistic and policy relevant setting. In the experiment I solicit 7893 customers of a large electric utility for a program that helps prevent blackouts. I vary whether their decision to participate in the program is revealed to their neighbors. Customers whose decision is revealed are 1.5% more likely to sign up than those whose decision is anonymous when their decision is framed as a contribution to a public good. Social approval increases participation more than offering subjects a $25 incentive, and its effect is large relative to the mean sign-up rate of 4.1%. I explore whether social approval contributes to crowding out and conditionally cooperative behavior, but the evidence is inconclusive.

ISBN: 9781109215335Subjects--Topical Terms:

423071
Psychology, Social.

Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market.
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245 1 0 $a Does social approval stimulate prosocial behavior? Evidence from a field experiment in the residential electricity market.
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500 $a Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: 2163.
500 $a Adviser: Kevin Murphy.
502 $a Thesis (Ph.D.)--The University of Chicago, 2009.
520 $a At least since Veblen (1899), economists have proposed that people do good because they desire "social approval" and want to look good in front of others. Evidence from the laboratory supports this claim, but is difficult to generalize due to the unrealistic degree of scrutiny in a laboratory environment. I administer a field experiment to test the potency of social approval in a realistic and policy relevant setting. In the experiment I solicit 7893 customers of a large electric utility for a program that helps prevent blackouts. I vary whether their decision to participate in the program is revealed to their neighbors. Customers whose decision is revealed are 1.5% more likely to sign up than those whose decision is anonymous when their decision is framed as a contribution to a public good. Social approval increases participation more than offering subjects a $25 incentive, and its effect is large relative to the mean sign-up rate of 4.1%. I explore whether social approval contributes to crowding out and conditionally cooperative behavior, but the evidence is inconclusive.
590 $a School code: 0330.
650 4 $a Psychology, Social. $3 423071
650 4 $a Economics, General. $3 423072
650 4 $a Psychology, Experimental. $3 390107
650 4 $a Energy. $3 422946
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