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Media selling :television, print, In...

Warner, Charles, (1932-)

Media selling :television, print, Internet, radio /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.13068/8
書名/作者:	Media selling : : television, print, Internet, radio // Charles Warner.
作者:	Warner, Charles,
出版者:	Chichester, West Sussex, U.K. ; : Wiley-Blackwell,, c2009.
面頁冊數:	xv, 600 p. : : ill., map ;; 25 cm.
標題:	Selling - Broadcast advertising.
標題:	Advertising, Newspaper.
標題:	Internet advertising.
標題:	Advertising, Magazine.
標題:	Advertising, Outdoor.
ISBN:	9781405158398 (pbk.) :
ISBN:	1405158395 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.

Media selling :television, print, Internet, radio /
Warner, Charles,1932-

Media selling :television, print, Internet, radio /Charles Warner. - 4th ed. - Chichester, West Sussex, U.K. ;Wiley-Blackwell,c2009. - xv, 600 p. :ill., map ;25 cm.

Includes bibliographical references and index.

The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.

ISBN: 9781405158398 (pbk.) :NTD 1,882Subjects--Topical Terms:

422229
Selling
--Broadcast advertising.

LC Class. No.: HF5439.B67 / W37 2009

Dewey Class. No.: 659.13068/8

Media selling :television, print, Internet, radio /
LDR:01872cam 2200205 a 4500 001 344420
003 DLC
005 20090827151707.0
008 110803s2009 enkab b 001 0 eng
020 $a 9781405158398 (pbk.) : $c NTD 1,882
020 $a 1405158395 (pbk.)
035 $a (OCoLC)ocn298669019
040 $a DLC $c DLC $d C#P $d BWX $d YDXCP $d CDX $d DLC
050 0 0 $a HF5439.B67 $b W37 2009
082 0 0 $a 659.13068/8 $2 22
100 1 $a Warner, Charles, $d 1932- $3 422228
245 1 0 $a Media selling : $b television, print, Internet, radio / $c Charles Warner.
250 $a 4th ed.
260 # $a Chichester, West Sussex, U.K. ; $a Malden, MA : $b Wiley-Blackwell, $c c2009.
300 $a xv, 600 p. : $b ill., map ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.
650 # 0 $a Selling $x Broadcast advertising. $3 422229
650 # 0 $a Advertising, Newspaper. $3 422230
650 # 0 $a Internet advertising. $3 184413
650 # 0 $a Advertising, Magazine. $3 422231
650 # 0 $a Advertising, Outdoor. $3 422232