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Design-driven innovation :changing t...

Verganti, Roberto.

Design-driven innovation :changing the rules of competition by radically innovating what things mean /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.5/14
書名/作者:	Design-driven innovation : : changing the rules of competition by radically innovating what things mean // Roberto Verganti.
作者:	Verganti, Roberto.
出版者:	Boston, Mass. : : Harvard Business Press,, c2009.
面頁冊數:	xv, 272 p. : : ill. ;; 25 cm.
標題:	Technological innovations.
標題:	Industrial management.
ISBN:	9781422124826 (hbk.) :
ISBN:	1422124827 (hbk.)
書目註:	Includes bibliographical references (p. [241]-259) and index.
內容註:	Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

Design-driven innovation :changing the rules of competition by radically innovating what things mean /
Verganti, Roberto.

Design-driven innovation :changing the rules of competition by radically innovating what things mean /Roberto Verganti. - Boston, Mass. :Harvard Business Press,c2009. - xv, 272 p. :ill. ;25 cm.

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

ISBN: 9781422124826 (hbk.) :NTD1,036

LCCN: 2008051751Subjects--Topical Terms:

184179
Technological innovations.

LC Class. No.: HC79.T4 / V465 2009

Dewey Class. No.: 658.5/14

Design-driven innovation :changing the rules of competition by radically innovating what things mean /
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