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Lifestyle marketing[electronic resou...

Greco, Alan James, (1950-)

Lifestyle marketing[electronic resource] :reaching the new American consumer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/343
書名/作者:	Lifestyle marketing : reaching the new American consumer // Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
作者:	Michman, Ronald D.
其他作者:	Mazze, Edward M.
出版者:	Westport, Conn. : : Praeger,, 2003.
面頁冊數:	xii, 241 p. ;; 25 cm.
標題:	Market segmentation - United States.
標題:	Target marketing - United States.
標題:	Consumers' preferences - United States.
標題:	Consumer behavior - United States.
標題:	Lifestyles - United States.
ISBN:	0313053804 (e-Book)
ISBN:	9780313053801 (e-Book)
ISBN:	1567206409 (alk. paper)
ISBN:	9781567206401 (alk. paper)
書目註:	Includes bibliographical references (p. [221]-227) and index.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Lifestyle marketing[electronic resource] :reaching the new American consumer /
Michman, Ronald D.

Lifestyle marketingreaching the new American consumer /[electronic resource] :Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. - Westport, Conn. :Praeger,2003. - xii, 241 p. ;25 cm.

Includes bibliographical references (p. [221]-227) and index.

ISBN: 0313053804 (e-Book)

LCCN: 2003057995Subjects--Topical Terms:

410401
Market segmentation
--United States.

LC Class. No.: HF5415.127 / .M535 2003

Dewey Class. No.: 658.8/343

Lifestyle marketing[electronic resource] :reaching the new American consumer /
LDR:01075nam 2200277 a 4500 001 339815
003 DLC
005 20040626112401.0
008 110621s2003 ctu b 001 0 eng
010 $a 2003057995
020 $a 0313053804 (e-Book)
020 $a 9780313053801 (e-Book)
020 $a 1567206409 (alk. paper)
020 $a 9781567206401 (alk. paper)
035 $a 2003057995
035 $a ABC0313053804
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 $a HF5415.127 $b .M535 2003
082 0 0 $a 658.8/343 $2 22
100 1 $a Michman, Ronald D. $3 410398
245 1 0 $a Lifestyle marketing $h [electronic resource] : $b reaching the new American consumer / $c Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
260 $a Westport, Conn. : $b Praeger, $c 2003.
300 $a xii, 241 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [221]-227) and index.
650 0 $a Market segmentation $z United States. $3 410401
650 0 $a Target marketing $z United States. $3 340949
650 0 $a Consumers' preferences $z United States. $3 407044
650 0 $a Consumer behavior $z United States. $3 340950
650 0 $a Lifestyles $z United States. $3 408681
700 1 $a Mazze, Edward M. $3 410399
700 1 $a Greco, Alan James, $d 1950- $3 410400
776 $c Original $z 1567206409
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313053801 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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