Strategic management[electronic reso...
Hussey, D. E.

 

  • Strategic management[electronic resource] :from theory to implementation /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/012
    書名/作者: Strategic management : from theory to implementation // David Hussey.
    作者: Hussey, D. E.
    出版者: Oxford ; : Butterworth-Heinemann,, 1998.
    面頁冊數: xii, 704 p. : : ill. ;; 25 cm.
    標題: Strategic planning.
    ISBN: 9780750638494
    ISBN: 0750638494
    書目註: Includes bibliographical references (p. 609-617) and indexes.
    內容註: Introduction; The concept and the need; The changing environment; The making of strategy; Implementation anf the management of change; Introducing strategic management to an organisation.
    摘要、提要註: A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed. The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager. A lecturer's resource is available on the BH website which contains a Powerpoint presentation, additional case studies and notes and exercises for seminar use. Details are available by emailing bhmarketing@repp.co.uk 'a highly commendable piece of work, a true compendium for the practitioner and student of planning.' - Journal of Strategic Change (review of the third edition) Now includes international case studies showing strategy in action. Concentrates on developing capability for strategic thinking rather than just providing theory or list of techniques. Practical emphasis to allow readers to sharpen their skills.
    電子資源: An electronic book accessible through the World Wide Web; click for information
    電子資源: http://www.loc.gov/catdir/toc/els033/98188732.html
    電子資源: http://www.loc.gov/catdir/description/els033/98188732.html
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