Entrepreneurship in the hospitality,...
Morrison, Alison J.

 

  • Entrepreneurship in the hospitality, tourism and leisure industries[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.4791068
    書名/作者: Entrepreneurship in the hospitality, tourism and leisure industries/ Alison Morrison, Mike Rimmington, Claire Williams.
    作者: Morrison, Alison J.
    其他作者: Rimmington, Mike.
    出版者: Oxford ; : Butterworth-Heinemann,, 1999.
    面頁冊數: 1 online resource (xvii, 250 p.) : : ill.
    附註: Description based on print version record.
    標題: Hospitality industry - Management.
    標題: Tourism - Management.
    標題: Leisure industry - Management.
    標題: Ondernemerschap.
    標題: Toeristenindustrie.
    標題: Entrepreneurship.
    ISBN: 9780080505749 (electronic bk.)
    ISBN: 0080505740 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview.
    摘要、提要註: Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees. Up-to-date cases throughout and a major cumulative case running through the text The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector Foreword by Rocco Forte.
    電子資源: An electronic book accessible through the World Wide Web; click for information
    電子資源: http://www.loc.gov/catdir/description/els031/00265114.html
    電子資源: http://www.loc.gov/catdir/toc/els031/00265114.html
    電子資源: http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=297951
    電子資源: Click here to view book
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