Contemporary hospitality and tourism...
Ball, Stephen.

 

  • Contemporary hospitality and tourism management issues in China and India[electronic resource] :today's dragons and tigers /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.479151
    書名/作者: Contemporary hospitality and tourism management issues in China and India : today's dragons and tigers // Stephen Ball, Susan Horner, Kevin Nield.
    其他題名: Contemporary hospitality & tourism management issues in China and India :
    作者: Ball, Stephen.
    其他作者: Horner, Susan,
    出版者: Oxford : : Butterworth-Heinemann,, c2007.
    面頁冊數: 1 online resource (xviii, 195 p.) : : maps.
    附註: Description based on print version record.
    標題: Hospitality industry - India.
    標題: Hospitality industry - China.
    標題: Tourism - China.
    標題: Tourism - India.
    ISBN: 9780080556178 (electronic bk.)
    ISBN: 0080556175 (electronic bk.)
    書目註: Includes bibliographical references and indexes.
    內容註: Foreword by key hospitality and tourism figures from China and India -- The Chinese and Indian Context -- Hospitality and Tourism Development and Management in China (including Hong Kong and Macau) -- Hospitality and Tourism Development and Management in India.
    摘要、提要註: This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points. - The only textbook that deals with the changing tourism and hospitality issues in China and India - Theoretical and applied information on hospitality management and tourism development in these emerging markets - Case studies offer real-life application of theories; exercises and discussion points are included.
    電子資源: http://www.sciencedirect.com/science/book/9780750668569
    電子資源: http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298191
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