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Digital engagement[electronic resource] :internet marketing that captures customers and builds intense brand loyalty /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.8/72
Title/Author:	Digital engagement : internet marketing that captures customers and builds intense brand loyalty // Leland Harden and Bob Heyman.
Author:	Harden, Leland.
other author:	Heyman, Bob,
Published:	New York : : American Management Association,, c2009.
Description:	xii, 244 p. : : ill. ;; 24 cm.
Subject:	Internet marketing.
Subject:	Brand loyalty.
ISBN:	9780814410721
ISBN:	0814410723
ISBN:	9780814410790 (ebook)
[NT 15000227]:	Includes bibliographical references and index.
Online resource:	An electronic book accessible through the World Wide Web; click to view

Digital engagement[electronic resource] :internet marketing that captures customers and builds intense brand loyalty /
Harden, Leland.

Digital engagementinternet marketing that captures customers and builds intense brand loyalty /[electronic resource] :Leland Harden and Bob Heyman. - New York :American Management Association,c2009. - xii, 244 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780814410721Subjects--Topical Terms:

184218
Internet marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1265 / .H3663 2009eb

Dewey Class. No.: 658.8/72

Digital engagement[electronic resource] :internet marketing that captures customers and builds intense brand loyalty /
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007 cr cn|||||||||
008 110609s2009 nyua sb 001 0 eng
010 $z 2008030020
020 $a 9780814410721
020 $a 0814410723
020 $a 9780814410790 (ebook)
035 $a (OCoLC)647750699
035 $a ebr10292221
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415.1265 $b .H3663 2009eb
082 0 4 $a 658.8/72 $2 22
100 1 $a Harden, Leland. $3 388539
245 1 0 $a Digital engagement $h [electronic resource] : $b internet marketing that captures customers and builds intense brand loyalty / $c Leland Harden and Bob Heyman.
260 $a New York : $b American Management Association, $c c2009.
300 $a xii, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Internet marketing. $3 184218
650 0 $a Brand loyalty. $3 346261
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Heyman, Bob, $d 1948- $3 388540
710 2 $a ebrary, Inc. $3 336638
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10292221 $z An electronic book accessible through the World Wide Web; click to view

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