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The 50 plus market[electronic resour...

Stroud, Dick.

The 50 plus market[electronic resource] :why the future is age-neutral when it comes to marketing and branding strategies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.802
書名/作者:	The 50 plus market : why the future is age-neutral when it comes to marketing and branding strategies // Dick Stroud.
作者:	Stroud, Dick.
出版者:	London : : Kogan Page,, 2005.
面頁冊數:	xvi, 314 p.
標題:	Marketing.
標題:	Market segmentation.
標題:	Older people.
ISBN:	0749442581 (hbk.)
ISBN:	9780749446741 (ebook)
電子資源:	An electronic book accessible through the World Wide Web; click to view

The 50 plus market[electronic resource] :why the future is age-neutral when it comes to marketing and branding strategies /
Stroud, Dick.

The 50 plus marketwhy the future is age-neutral when it comes to marketing and branding strategies /[electronic resource] :Dick Stroud. - London :Kogan Page,2005. - xvi, 314 p.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 0749442581 (hbk.)Subjects--Topical Terms:

173043
Marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .S77 2005eb

Dewey Class. No.: 658.802

The 50 plus market[electronic resource] :why the future is age-neutral when it comes to marketing and branding strategies /
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