Big strategies for small business[el...
Gèogl, Hans-Joachim.

 

  • Big strategies for small business[electronic resource] :exceptional projects in Europe /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.022094
    書名/作者: Big strategies for small business : exceptional projects in Europe // edited by Hans-Joachim Gèogl and Clemens Schedler.
    其他作者: Gèogl, Hans-Joachim.
    出版者: Basingstoke : : Palgrave Macmillan,, c2009.
    面頁冊數: ix, 334 p. : : ill. ;; 23 cm.
    附註: "Commissioned by Landschaft des Wissens".
    標題: Small business - Congresses. - Management - Europe
    標題: Small business - Case studies. - Planning - Europe
    標題: Strategic planning - Case studies. - Europe
    標題: Competition - Case studies. - Europe
    標題: Globalization
    ISBN: 9780230595200
    ISBN: 0230595200
    書目註: Includes bibliographical references.
    內容註: Trades and Strategy: Trades of the Future -- Trades and Form: Werkraum Bregenzerwald -- Trades and Network Management: Tectonet -- Trades and Tourism: Bornholm -- Trades and Technology: Massschuh.de -- Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure -- Trades and Marketing: The Friuli Chair Cluster -- Trades and Training: The Petajavesi Felt Center -- Trades and Europe: TheUnion of Small Businesses?.
    摘要、提要註: How does globalization and an industry that generates increasingly individualized products affect the competitiveness of small businesses? How can a cleverly navigated fleet of small businessesoutbid the corporate tanker? How can a platform of shoemakers turn the elitist bespoke shoe into anaffordable quality product by applying modern technology? b3 sBig Strategies for Small Business b4 s is a book for everyone looking for exemplary solutions for their company. Seven exceptional portraits of projects are presented by renowned writers and photographers, along with new models of cooperation for small businesses and trades of the future.
    電子資源: access to fulltext (Palgrave)
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