Growth management[electronic resourc...
Lester, Andrew.

 

  • Growth management[electronic resource] :two hats are better thanone /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/063
    書名/作者: Growth management : two hats are better thanone // Andrew Lester.
    作者: Lester, Andrew.
    出版者: Houndmills, Basingstoke ; : Palgrave Macmillan,, 2009.
    面頁冊數: xvi, 202 p. : : ill. ;; 25 cm.
    標題: Business planning.
    標題: Strategic planning.
    標題: Management.
    標題: New products.
    ISBN: 9780230233560
    ISBN: 0230233562
    書目註: Includes bibliographical references and index.
    內容註: Foreword -- -- Section 1 The Business Perspective -- -- Chapter 1 The Case for b3 sTwo Hats b4 s -- Chapter 2 What is Growth? -- -- Section 2 Growth Management -- -- Chapter 3 Organising for Growth -- Chapter 4 Implementing Sustainable Growth Management -- Chapter 5 Identifying Growth Opportunities -- Chapter 6 Prioritising Growth Opportunities -- Chapter 7 Controlled Creativity -- Chapter8 Proposition Plan -- Chapter9 Take It To Market Plan (Launch) -- Chapter 10 Growth Project Integration -- Chapter 11 Embedding Growth Management -- -- Section 3 -- -- Chapter 12 Growth In A Recession -- Chapter 13 You, Your "Two Hats" and Growth Management -- -- Bibliography.
    摘要、提要註: Growth Management - In Recessions and Boom times Successful people and companies do two things at the same time: they deliver cash today, and sustainable growth tomorrow. They operate the business efficiently and they see and deliver great new opportunities. They use two differentstyles of thinking and management. Wearing Two Hats is essential to business. But how and when to wear each one?"We just can't implement anymore", "No one trusts us to do anything, everything has to go upstairs," There's no joined up thinking in this business". More and more these are the phrases of modern business life. Frustration is at all levels of companies, driven by a short term profit focus at the expense of longer term sustainable growth. Customer choice is at overload, they are more brand promiscuous. Employees move companies and sectors readily, there are far fewer b3 scareers for life b4 s. Companies are losing experience and processes as they slim down to remain nimble, reducing their ability to grow new business. Businesses and employees today must be comfortable wearing Two Hats: running the day job and separately delivering sustainable growth. But without the support and structure of the company and people around them, they will fail. This book explains the need for Two Hats and focuses on how to deliver sustainable growth in goodtimes and bad. It works for organisations and individuals.
    電子資源: access to fulltext (Palgrave)
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