大葉大學圖書館 |

Business practices in emerging and re-emerging markets[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	65809172/4
杜威分類號:	658.09172/4
書名/作者:	Business practices in emerging and re-emerging markets/ Satyendra Singh.
作者:	Singh, Satyendra,
出版者:	New York : : Palgrave Macmillan,, 2008.
面頁冊數:	xxii, 259 p. : : ill.
標題:	Industrial management - Developing countries.
標題:	Competition - Developing countries.
ISBN:	9780230611016
ISBN:	023061101X
書目註:	Includes bibliographical references and index.
內容註:	Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
摘要、提要註:	This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.
電子資源:	access to fulltext (Palgrave)

Business practices in emerging and re-emerging markets[electronic resource] /
Singh, Satyendra,1966-

Business practices in emerging and re-emerging markets[electronic resource] /Satyendra Singh. - 1st ed. - New York :Palgrave Macmillan,2008. - xxii, 259 p. :ill.

Includes bibliographical references and index.

Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.

This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230611016

Standard No.: 10.1057/9780230611016doiSubjects--Topical Terms:

373471
Industrial management
--Developing countries.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD70.D44 / S56 2008eb

Dewey Class. No.: 65809172/4

Business practices in emerging and re-emerging markets[electronic resource] /
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245 1 0 $a Business practices in emerging and re-emerging markets $h [electronic resource] / $c Satyendra Singh.
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300 $a xxii, 259 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
520 $a This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.
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650 0 $a Competition $z Developing countries. $3 339893
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