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Socialnomics how social media transf...

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Qualman, Erik (1972-)

Socialnomics how social media transforms the way we live and do business

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	330.9
書名/作者:	Socialnomics : how social media transforms the way we live and do business/ Erik Qualman.
作者:	Qualman, Erik
出版者:	Hoboken, N.J. : Wiley, 2009.
面頁冊數:	xix, 265 p.; 24 cm.
標題:	Internet marketing.
標題:	Social media.
標題:	Social networks.
標題:	Electronic commerce.
ISBN:	9780470477236 (hbk.)
ISBN:	0470477237 (hbk.)
書目註:	Includes bibliographical references (p.245-256) and index.
內容註:	Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

Socialnomics how social media transforms the way we live and do business
Qualman, Erik1972-

Socialnomics how social media transforms the way we live and do businessErik Qualman. - Hoboken, N.J.Wiley2009. - xix, 265 p.24 cm.

Includes bibliographical references (p.245-256) and index.

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

ISBN: 9780470477236 (hbk.)NTD 811Subjects--Topical Terms:

184218
Internet marketing.

Dewey Class. No.: 330.9

Socialnomics how social media transforms the way we live and do business
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020 $a 9780470477236 (hbk.) $c NTD 811
020 $a 0470477237 (hbk.) $c NTD 811
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100 1 $a Qualman, Erik $d 1972- $3 350902
245 1 0 $a Socialnomics $b how social media transforms the way we live and do business $c Erik Qualman.
260 # $a Hoboken, N.J. $b Wiley $c 2009.
300 $a xix, 265 p. $c 24 cm.
504 $a Includes bibliographical references (p.245-256) and index.
505 0 # $a Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
650 # 0 $a Internet marketing. $3 184218
650 # 0 $a Social media. $3 350802
650 # 0 $a Social networks. $3 193575
650 # 0 $a Electronic commerce. $3 181398

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