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The shiftthe transformation of today...
~
Davis, Scott M. (1964-)
The shiftthe transformation of today's marketers into tomorrow's growth leaders
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8
書名/作者:
The shift : the transformation of today's marketers into tomorrow's growth leaders/ Scott M. Davis ; foreword by Philip Kotler.
作者:
Davis, Scott M.
出版者:
San Francisco, CA : Jossey-Bass, 2009.
面頁冊數:
xxvii, 236 p. : ill.; 24 cm.
標題:
Marketing.
標題:
Technological innovations.
標題:
Management.
ISBN:
9780470388389 (hbk.)
ISBN:
0470388382 (hbk.)
書目註:
Includes bibliographical references (p. 217-220) and index.
The shiftthe transformation of today's marketers into tomorrow's growth leaders
Davis, Scott M.1964-
The shift
the transformation of today's marketers into tomorrow's growth leadersScott M. Davis ; foreword by Philip Kotler. - 1st ed. - San Francisco, CAJossey-Bass2009. - xxvii, 236 p.ill.24 cm.
Includes bibliographical references (p. 217-220) and index.
ISBN: 9780470388389 (hbk.)NTD 1,136Subjects--Topical Terms:
173043
Marketing.
Dewey Class. No.: 658.8
The shiftthe transformation of today's marketers into tomorrow's growth leaders
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