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Googled the end of the world as we k...

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Auletta, Ken.

Googled the end of the world as we know it

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.7
書名/作者:	Googled : the end of the world as we know it/ Ken Auletta.
作者:	Auletta, Ken.
出版者:	New York : Penguin Press, 2009.
面頁冊數:	xiv, 384 p.; 25 cm.
標題:	Internet industry - United States.
標題:	Web search engines - History. - United States
標題:	Internet searching.
ISBN:	9781594202353
ISBN:	1594202354
書目註:	Includes bibliographical references (p. [339]-372) and index.
內容註:	Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
摘要、提要註:	A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Googled the end of the world as we know it
Auletta, Ken.

Googled the end of the world as we know itKen Auletta. - New YorkPenguin Press2009. - xiv, 384 p.25 cm.

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

ISBN: 9781594202353NTD 908Subjects--Topical Terms:

350057
Internet industry
--United States.

Dewey Class. No.: 338.7

Googled the end of the world as we know it
LDR:01170cam 2200145 a 4500 001 323173
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020 $a 9781594202353 $c NTD 908
020 $a 1594202354 $c NTD 908
082 0 0 $a 338.7
100 1 $a Auletta, Ken. $3 350055
245 1 0 $a Googled $b the end of the world as we know it $c Ken Auletta.
260 # $a New York $b Penguin Press $c 2009.
300 $a xiv, 384 p. $c 25 cm.
504 $a Includes bibliographical references (p. [339]-372) and index.
505 0 # $a Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
520 # $a A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
650 # 0 $a Internet industry $z United States. $3 350057
650 # 0 $a Web search engines $z United States $x History. $3 350058
650 # 0 $a Internet searching. $3 183833

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