International businesschallenges in ...
Morrison, Janet

 

  • International businesschallenges in a changing world
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.049
    書名/作者: International business : challenges in a changing world/ Janet Morrison.
    作者: Morrison, Janet
    出版者: Basingstoke [England] : Palgrave Macmillan, 2009.
    面頁冊數: xxxvi, 641 p. : col. ill., maps; 28 cm.
    標題: International business enterprises.
    標題: Globalization - Economic aspects.
    標題: International trade.
    標題: Competition, International.
    標題: Wettbewerbsstrategie.
    標題: Multinationales Unternehmen.
    標題: Organisationsverhalten.
    標題: Globalisierung.
    ISBN: 9781403945631 (pbk.)
    ISBN: 1403945632 (pbk.)
    書目註: Includes bibliographical references (p. 619-625) and indexes.
    內容註: PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; Introduction: The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International and Regional Trade; Organizational and Strategic Change; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; HRM; Supply Chains; Finance and Accounting; Innovation; PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
    電子資源: http://www.loc.gov/catdir/toc/ecip0823/2008030086.html
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