| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.84 |
| 書名/作者: |
International marketing / Ogenyi Omar. |
| 作者: |
Omar, Ogenyi. |
| 出版者: |
Basingstoke : : Palgrave Macmillan,, c2009. |
| 面頁冊數: |
xxvi, 518 p. ;; 25 cm. |
| 標題: |
Export marketing. |
| 標題: |
Internationales Marketing. |
| ISBN: |
9781403900685 (pbk.) |
| ISBN: |
140390068X (pbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Introduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing. |