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Unleashing the power of PR : a contr...

Weiner Mark

Unleashing the power of PR : a contrarian's guide to marketing and communication

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Unleashing the power of PR : a contrarian's guide to marketing and communication/ Weiner, Mark
作者:	Weiner Mark
出版者:	San Francisco, CA : Jossey-Bass, 2006
面頁冊數:	247頁; 24x16公分
附註:	Jossey-Bass business & management series
標題:	Public relations
標題:	Business communication
標題:	Communication in marketing
ISBN:	0787982792(精裝)
ISBN:	9780787982799(精裝)

Unleashing the power of PR : a contrarian's guide to marketing and communication
Weiner Mark

Unleashing the power of PR : a contrarian's guide to marketing and communicationWeiner, Mark - 1st ed - San Francisco, CAJossey-Bass2006 - 247頁24x16公分

Jossey-Bass business & management series

ISBN: 0787982792(精裝)新台幣966Subjects--Topical Terms:

162273
Public relations

Unleashing the power of PR : a contrarian's guide to marketing and communication
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