| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 書名/作者: |
Marketing/ Lamb, Charles W. Ed., Hair, Joseph F. Ed., McDaniel, Carl Ed. |
| 作者: |
Lamb Charles W., Jr |
| 其他作者: |
Hair Joseph F., Jr Ed. |
| 出版者: |
Mason, Ohio : Thomson South-Western, 2004 |
| 面頁冊數: |
774 p : ill; 28cm + 1 CD-ROM |
| 標題: |
Marketing |
| 標題: |
Marketing-Management |
| ISBN: |
0324147988 (hbk) |
| 書目註: |
Includes bibliographical references |