Brand choice.

Touch branding …で: (言語・文字資料 (印刷物))

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing / …で: (言語・文字資料 (印刷物))

Creating images and the psychology of marketing communication[electronic resource] / …で: (言語・文字資料 (印刷物))

Handbook of brand relationships[electronic resource] / …で: (言語・文字資料 (印刷物))

Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics / …で: (言語・文字資料 (印刷物))

Brand loyalty.

Graphic arts.

Brand choice.

Branding (Marketing)

Corporate image.

Advertising

Brand choice.

Consumer behavior

Communication in marketing.

Imagery (Psychology)

Consumers' preferences

Attachment behavior.

Brand choice.

Relationship marketing.

Brand choice.

Branding (Marketing)

Customer relations.

Marketing.

Business Strategy/Leadership.

Psychographics.

Market Research.

Consumers' preferences.

Brand choice.

Economics/Management Science.