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Creating images and the psychology o...

Kahle, Lynn R.

Creating images and the psychology of marketing communication[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8343
書名/作者:	Creating images and the psychology of marketing communication/ edited by Lynn R. Kahle & Chung-Hyun Kim.
其他作者:	Kahle, Lynn R.
出版者:	Mahwah : : Lawrence Erlbaum Associates, Publishers,, 2006.
面頁冊數:	xxxv, 405 p. : : ill. ;; 24 cm.
標題:	Consumers' preferences
標題:	Consumer behavior
標題:	Imagery (Psychology)
標題:	Brand choice.
標題:	Attachment behavior.
標題:	Communication in marketing.
ISBN:	9781410617392 (e-book : PDF)
ISBN:	9780805852165 (hbk.)
書目註:	Includes bibliographical references and index.
電子資源:	Click here to view

Creating images and the psychology of marketing communication[electronic resource] /
Creating images and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah :Lawrence Erlbaum Associates, Publishers,2006. - xxxv, 405 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9781410617392 (e-book : PDF)Subjects--Topical Terms:

155941
Consumers' preferences

LC Class. No.: HF5415.32 / .C74 2006

Dewey Class. No.: 658.8343

Creating images and the psychology of marketing communication[electronic resource] /
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245 0 0 $a Creating images and the psychology of marketing communication $h [electronic resource] / $c edited by Lynn R. Kahle & Chung-Hyun Kim.
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300 $a xxxv, 405 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 0 $a Consumers' preferences $3 155941
650 0 $a Consumer behavior $3 144720
650 0 $a Imagery (Psychology) $3 440875
650 0 $a Brand choice. $3 346260
650 0 $a Attachment behavior. $3 386925
650 0 $a Communication in marketing. $3 336945
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700 1 $a Kim, Ch°ung-hyæon, $d 1950- $3 440874
776 1 $z 9780805852165
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