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Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4/791068
書名/作者:	Marketing for hospitality and tourism // Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
作者:	Kotler, Philip.
其他作者:	Bowen, John
出版者:	Harlow : : Pearson,, c2022.
面頁冊數:	686 p. : : col. ill. ;; 28 cm.
標題:	Hospitality industry - Marketing.
標題:	Tourism - Marketing.
ISBN:	9781292363516 (pbk.) :
書目註:	Includes bibliographical references and index.

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan. - 8th ed., Global ed. - Harlow :Pearson,c2022. - 686 p. :col. ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 9781292363516 (pbk.) :NTD 2,480Subjects--Topical Terms:

336880
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2022

Dewey Class. No.: 338.4/791068

Marketing for hospitality and tourism /
LDR:00565nam a2200157 a 4500 001 540362
008 240422s2022 enka b 001 0 eng d
020 $a 9781292363516 (pbk.) : $c NTD 2,480
040 $a KB $c KB $d DYU
041 0 # $a eng
050 # 4 $a TX911.3.M3 $b K68 2022
082 0 4 $a 338.4/791068 $2 23
100 1 $a Kotler, Philip. $3 337276
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
250 $a 8th ed., Global ed.
260 # $a Harlow : $b Pearson, $c c2022.
300 $a 686 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Hospitality industry $x Marketing. $3 336880
650 # 0 $a Tourism $x Marketing. $3 337290
700 1 # $a Bowen, John $q (John T.), $d 1948- $3 337288
700 1 # $a Baloglu, Seyhmus. $3 608661

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